Industry

Automotive

Client

Nissan

Year

Nissan

Leading digital experience design across 190+ markets.

At Nissan, I led global digital customer experience transformation across a complex, multi-market ecosystem. The work focused on aligning design with business strategy — creating scalable frameworks that improved consistency, performance and customer understanding across regions.

Nissan’s digital experience lacked consistency across markets, with fragmented journeys, duplicated effort and limited alignment between design and commercial goals. This created inefficiencies internally and a disjointed experience for customers globally.

Dazzle Logo with sign vertical
Dazzle Logo with sign horizontal
Dazzle Logo Creation

We approached this as a systems problem — not just a design one. Working closely with global stakeholders, we defined a unified experience strategy that could scale across markets while remaining flexible to local needs.

— Defined global UX and design principles — Created scalable design frameworks and patterns — Aligned product, design and business teams across regions — Supported rollout across multiple markets and platforms